Get to Know Us

Trust Through Competence

Yuan He, MBA, MSEE, MSF — Registered Investment Advisor

Meet the Founder

Founded in 2011, HY Financial has grown by building enduring, trust-based relationships with every client. As a founder-led firm, we provide personalized attention grounded in integrity, discipline, and long-term partnership.

We specialize in investment management and wealth stewardship, applying a structured and risk-aware approach to portfolio construction across traditional and digital assets where appropriate.

Our investment philosophy centers on disciplined decision-making, thoughtful risk management, and long-term compounding. We focus on understanding business fundamentals, valuation, competitive positioning, and margin of safety—seeking to invest within our circle of competence and avoid unnecessary risk.

At HY Financial, we recognize that your capital represents years of effort and ambition. We manage it with care, discipline, and a deep sense of responsibility—aligning our process with your long-term objectives.

A New Chapter: AI-Enhanced Investing

In December 2024, founder Yuan He launched Non-Zero Sum Technologies, LLC (N0S.Tech) — an investment technology company built to integrate supervised AI and machine learning into modern portfolio strategy.

N0S.Tech was created with a singular mission: to expand an investors’ circle of competence. Through AI-powered event detection, valuation analysis, and algorithmic execution tools, the platform enhances decision-making clarity, improves signal-to-noise ratio, and strengthens disciplined capital allocation.

Today, we combine an 18+ year foundation of principled, value-driven investing with AI-enhanced infrastructure across equity and digital markets. The result is a layered strategy designed to compound informational advantages, manage risk intelligently, and elevate long-term performance.

Learn more at N0S.Tech

Our Philosophy

At HY Financial, we recognize that your capital represents years of effort and ambition. We manage it with care, discipline, and a deep sense of responsibility — aligning our process with your long-term objectives.

Integrity First

Every decision is guided by transparency, honesty, and the duty to act in our clients' best interests.

Disciplined Approach

We focus on fundamentals, valuation, and risk management — avoiding speculation and staying within our circle of competence.

Long-Term Partnership

We build enduring relationships, aligning our interests with yours for sustainable wealth growth over decades.

Why HY Financial

Independent & Registered

As a registered investment advisor (RIA), we are legally bound to act as fiduciaries — putting your interests first, always.

Founder-Led

Direct access to the firm's founder ensures accountability, consistency, and a personal touch that larger firms cannot replicate.

No Hidden Fees

Our fee structure is designed to be transparent and aligned with your goals, eliminating hidden costs and conflicts of interest.

Consistent Investment Framework

Our systematic approach to portfolio management ensures disciplined execution regardless of market conditions.

Ready to Start?

Let us help you build a structured, risk-aware portfolio aligned with your long-term goals.